Allow me to elaborate. Let's imagine there are two cake businesses, namely "David's Cakes" and "Betty's Cakes."

Initially, you might instinctively choose Betty's Cakes, and I would too. However, upon visiting their respective Instagram accounts, I notice that Betty's Cakes only has around 80 followers, probably consisting mostly of friends and family connections. On the other hand, Dave's Cakes page has a following of over 40,000. Now, my opinion regarding Dave's cakes begins to change. Despite Betty's cakes being of higher quality compared to Dave's, the latter has something called social proof. He has amassed a large following, which isn't solely based on his product but rather his marketing efforts. Dave likely invested in targeted advertising to attract his ideal customers, who have subsequently followed him.

Do you understand the point I am trying to make?

Please let me know if you need further clarification or if there's anything else I can assist you with.

Being a photographer is not all about being a photographer it’s knowing the rules of marketing and implementing them.

The next time someone tells you the number of followers doesn’t matter on social, you know the answer to that, don’t you. 😉

#marketing #commercial #photographer