As a photographer, I have established a strong social media presence for my business, actively sharing my work and engaging with my audience. However, I have made a conscious decision not to use TikTok as a promotional tool for my business, as I feel that this platform is not the right fit for my brand. While TikTok can be an effective way to reach a younger audience, I believe that going viral and doing crazy things for attention is not aligned with my brand or my values. Instead, I prefer to focus on creating high-quality content that showcases my unique perspective and artistic vision. By staying true to myself and brand, I am confident that I will continue to build a loyal following on the social media platforms that are most relevant to my business goals.

However, platforms do often change, so I will be watching TikTok from a far with interest!

#socialmedia