Dreaming Through Egypt: My Journey Along the Nile

Returning from Egypt, I feel as if I’ve stepped through time itself. From the bustling streets of Cairo to the quiet desert near the Nile, every corner of this remarkable country is a lesson in history, light, and seeing the world through a lens.

Cairo

Cairo hits you immediately with energy. The colours, the sounds, the movement, chaos and charm intertwined. For photography, it’s a lesson in patience: finding calm compositions amid the bustle teaches you to see what matters most in every frame.

The Pyramids at Giza

Standing before the Pyramids, you realise the power of simple geometry. Strong triangles, deep shadows, and endless scale. It’s a reminder that photography often thrives on shapes, contrast, and perspective rather than complexity.

The Sphinx

The Sphinx has a quiet authority. Stepping back and letting the environment frame it created a sense of space and presence in my photos. Sometimes, what you leave out of a frame matters as much as what you include.

The Step Pyramid at Saqqara

At Saqqara, the layered Step Pyramid shows how repetition and rhythm in architecture can guide the viewer’s eye. Ancient design offers modern photography lessons: find patterns, follow lines, and let the structure tell the story.

The Freezing Train Journey from Cairo to Aswan

The overnight train was brutally cold, but even discomfort has its charm. Watching the desert slip past, I remembered that not every moment is glamorous but each adds texture and narrative to the journey.

Watching the Boats on the Nile at Aswan

Aswan feels serene. Watching boats glide across the Nile, I noticed how movement and stillness can balance a composition. Even a simple riverscape becomes compelling if you pause and wait for the right light and rhythm.

The Beautiful Boat Journey to the Philae Temple

Approaching Philae Temple by boat was magical. Soft reflections, calm waters, and anticipation made every shot feel contemplative. Sometimes the journey itself provides the most beautiful photography opportunities.

The Sailboat Journey and the Boy Who Sang Along

A local boy joined our sailboat journey, singing as we drifted along the Nile. Moments like this remind you that storytelling in photography isn’t only about monuments, people, laughter, and spontaneity create unforgettable images.

The Majestic Balloon Journey Near the Nile at Sunrise

Floating over the Nile in a hot air balloon at sunrise was surreal. The warm light carved the landscape into gold and shadow, and landing in the quiet desert afterwards felt timeless. Sunrise photography like this teaches you to watch light transform a scene entirely.

Sailing to a Nubian Village for Dinner

In the evening, we sailed to a Nubian village for dinner. Soft golden light, gentle shadows, and rich colours made it an extraordinary opportunity to capture atmosphere and mood. Every photograph felt alive with human connection.

Early Morning at Abu Simbel

Abu Simbel greets the day with grandeur. Harsh desert light met intricate carvings, pushing me to balance exposure and capture detail. It’s a vivid reminder that light is as powerful as the subject itself.

The Aswan Botanical Garden

The Botanical Garden offered a gentle pause. Bright greens and soft textures allowed me to practise seeing subtle contrasts, showing that photography isn’t only about grand monuments but also quiet beauty.

Sailing the Nile and Seeing the Cataract Hotel

Gliding past the historic Cataract Hotel felt like stepping into another era. Its symmetry and elegance made me realise that even buildings tell stories if you look closely, and the flowing Nile adds natural rhythm to every shot.

Egypt is more than history and landmarks. It’s about light, perspective, and presence. Every boat, temple, and desert sunrise taught me something about seeing, slowing down, and capturing moments that last far beyond the lens.

My Busiest Year 2015: Branding Photography

This past year has been one of my busiest and most rewarding yet, filled with countless miles, inspiring people, and some of the best branding photography sessions I’ve ever created.

From the rugged coastlines of North Wales to the vibrant towns and cities across the North West, I’ve had the privilege of photographing entrepreneurs, creatives, and professionals who all share one goal: to bring their personal brand to life through powerful, authentic imagery.

Capturing Real People with Real Stories

What I love most about branding photography is the connection. Every client I work with has a unique story and my job is to translate that story into visual form. Whether it’s a relaxed business portrait in soft natural light, or a bold studio-style image using professional lighting setups, I take time to help each person feel comfortable in front of the camera.

Many of the people I photograph tell me they’re nervous about being photographed. It’s one of my favourite challenges using light, direction, and a calm approach to help you relax and genuinely enjoy the session. That moment when someone says, “I actually like that photo of me!” is priceless.

From Chester to Bangor, and Everywhere in Between

This year, my work has taken me all across North Wales and the North West, photographing in places like Chester, Llandudno, Wrexham, Bangor, Liverpool, and Manchester.

Each location brings its own energy from coastal backdrops to industrial spaces and quiet offices. I’ve even been known to set up portable lighting in the middle of a client’s workspace to create something special and completely unique.

Helping Businesses Stand Out Online

A strong visual identity is essential in today’s digital world. The right imagery can instantly elevate your brand, whether it’s for your website, LinkedIn profile, or social media. My branding photography sessions are designed to capture that balance between professionalism and personality. Every image is crafted with attention to detail, lighting, expression, and colour tone all working together to reflect your brand’s character.

Each client receives a mix of formal and informal portraits, lifestyle shots, and behind-the-scenes images that show the human side of their business. It’s not about stiff poses, it’s about creating connection and trust through authentic, beautifully lit photography.

Looking Back — and Forward

As I look back over the year, I’m incredibly grateful for everyone who’s trusted me with their images. It’s been a whirlwind of shoots, editing sessions, and long drives, but I wouldn’t change a thing.

Photography has taken me to so many places and introduced me to inspiring people doing brilliant things across North Wales and the North West.

If you’re thinking about updating your images or investing in your brand presence, I’d love to help you tell your story.

Ray Jones

Are you a sharer?

I’ve always believed in the quiet power of giving. Not through big, dramatic gestures, but in small, consistent ways like sharing someone’s post, recommending their services, or simply shining a little light on their work.

Over the years, I’ve tried to use my own social media pages to support others, especially fellow businesses. I remember once highlighting the work of a local business owner which took me less than five minutes to write the post, but for them it brought new customers and real encouragement at a time they needed it most.

The interesting thing is, that support rarely comes back in quite the same way. But that’s never been my motivation. I don’t do it expecting a favour in return. I do it because generosity creates ripples, even if you don’t always see where they land.

In a business world so often focused on transactions, I believe sharing for the sake of kindness has its own quiet reward.

So, I’ll ask again: are you a sharer?

Ray

“I’m not worthy,” I kept telling myself like a tiny flame trying not to get blown out by a gust of wind.

Honestly, I’m constantly analysing myself, and more often than I’d like to admit, I’m the one throwing a wrench in my own progress — cutting my nose off to spite my face, as they say.

I show up every day, get in front of the camera, speak publicly, but that pesky little voice of doubt still sneaks in, making me want to hit pause or retreat.

Here’s what I’ve figured out so far:

1. Just showing up is a win

It doesn’t have to be perfect — in fact, it rarely is. But doing it anyway? That’s the real progress.

2. Spot your sneaky self-sabotage

Sometimes it’s obvious. Other times it’s little things — putting things off, downplaying wins, or avoiding the next step. Catch it early and gently steer yourself back on track.

3. Talk back to the doubt monster

Say your fears out loud, then remind yourself of what you’ve actually done and achieved. It’s like telling that critic to take a hike.

4. Mistakes aren’t the enemy

They’re messy, sure — but they’re how you get better. Give yourself permission to be perfectly imperfect.

5. Keep showing up

Confidence isn’t an on/off switch. It’s a muscle you build by sticking with it, even when it feels shaky.

If you’re in the same boat, keep going. Being real and showing up is the secret sauce.

Like that little flame refusing to be snuffed out, every time you show up you’re getting stronger — even when doubt tries to blow you out.

How have you pushed through self-doubt recently? Drop your story below. I’d love to hear it!

Ray

Thought of the Day: Food, Memory, and Lemon Chicken

Does food ever bring back memories for you?

Last night, we had lemon chicken for supper, nothing fancy, just something simple and comforting. But as soon as I tasted it, I was transported. Back to our very first meal together. A quiet evening. A small kitchen. That nervous excitement of something new beginning. The kind of memory that sneaks up on you through the senses before your mind even catches up.

That’s the thing about food. It’s more than fuel. It’s more than flavour. It’s layered with emotion like a photograph, it captures something fleeting and turns it into something lasting. A taste, a smell, a glance, a moment.

In my photography, especially when I’m working with food, I try to honour that feeling. To capture not just what’s on the plate, but what it feels like to sit down, to share, to remember.

Because food, like love, isn’t just something we consume. It’s something we return to.

Ray

#foodmemories #photographywithfeeling #storythroughimages

I Had a Look at My Competition… and I Was Honestly Surprised

I don’t usually look at what other photographers in my area are doing. Not because I think I’m above it – just because I prefer to stay focused on my own work, my clients, and what I’m building.

But the other day, out of curiosity, I had a little look around.

I expected to see similar kinds of work: thoughtful portraits, clean lighting, images with care behind them. I assumed most people offering the same services would be delivering to a similar standard.

But I was genuinely surprised. And not in the way I thought I’d be.

The photos I came across just didn’t have the quality I was expecting. Things felt rushed. The posing looked awkward, the lighting was a bit all over the place, and there didn’t seem to be much attention to detail. I actually sat back and thought, Is this really what people are comparing me to?

It gave me a weird mix of feelings. A bit of shock, a bit of sadness, and also a quiet reminder of why I care so much about the way I work. I don’t always shout about it, but I do take time with every shoot. I want people to feel relaxed and seen. I want them to get photos they’re proud of – not ones they feel they have to settle for.

This isn’t about criticising anyone. We all start somewhere, and photography is a craft that takes time to grow into. But it did make me realise how important it is for people to really look through a photographer’s work before booking. Not just the highlights – but the consistency, the feel, the connection in the images.

So if you’re someone who’s thinking about booking a shoot, here’s my gentle advice: take your time when choosing. Look at whole galleries. Think about how the photos make you feel. And imagine whether you’d be happy seeing yourself through that lens.

Because good photography should feel like you, at your best. Nothing forced. Nothing awkward. Just honest, thoughtful images that reflect who you are.

Ray

A New Chapter

Something has shifted.

In me. In my work. In how I see the world and the people I photograph.

As I’ve begun showing up more honestly in front of the camera myself, something unexpected has happened: my photography has deepened too. It’s no longer about chasing perfection or creating polished images that feel distant or overly curated.

Now, I’m drawn to what’s real.

To honesty, presence, and the kind of quiet power that only lives in authentic, unguarded moments.

For years, I’ve photographed people during pivotal times—launches, reinventions, bold steps into the unknown. Looking back, I realise I’ve quietly been going through my own transformation too. This past year changed me. I’ve softened. Let go. Stepped into something truer.

So that’s what I’m here to capture for others now:

the real moments, the unseen sides, the light that lives in imperfection.

I’m back in the community—meeting entrepreneurs, creatives, and leaders. People carving out space in the world on their own terms. My people. I want to photograph them as they are: strengths, flaws, fire, vision. Often, it’s a version of them that others don’t get to see.

If that’s you, I’d love to work together.

I’m Ray—your go-to business photographer.

I find the right light for you to shine.

How Life Changes When You Find Your Voice

How Life Changes When You Find Your Voice

Improving your public speaking doesn’t just change what happens on stage, it transforms how you move through the world.

For years, I believed I was shy. I told myself I had anxiety. But the truth was far simpler: I just hadn’t learned the skills.

Now that I’ve started working on them, life is shifting in ways I didn’t expect. And if you’re someone who’s always thought “I could never do that”, I want you to know that you can. And when you do, here’s what begins to happen:

1. Confidence deepens. You walk into rooms taller. You speak more clearly. You trust your own voice, whether you’re in a quiet one-to-one or a crowd of many.

2. Opportunities multiply. Presentations, networking, spontaneous chats… suddenly, they’re no longer daunting. Your ability to connect draws people in and opens unexpected doors.

3. Leadership emerges. You become the person people look to when clarity is needed, when messages must land, or when direction must be shared.

4. You shape perception. The way you speak influences how you’re seen. Confidence and clarity can shift how others experience your intelligence, creativity, and capability.

5. Relationships deepen. You find yourself better able to express emotions, tell stories, and connect meaningfully with clients, friends, or audiences.

6. You control your nerves, not the other way round. With time and practice, anxiety softens. It becomes energy you can use, not fear you need to run from.

7. Self-awareness grows. Learning to speak well means learning to think well. You become clearer on your beliefs, your values, your voice.

And it’s not just professional. It’s changed my personal life in the most beautiful way. I’m getting closer to the friends I already have with real conversations, open laughter, deeper trust. And I’m finding new friends too. New connections that feel more aligned, more honest.

The same is true in business. I’m not just building a network; I’m building relationships.

And here’s something I never expected:

I used to hate the sound of my own voice. I’d cringe when I heard it back. But now? I’ve fallen in love with it. Because it’s as if I’m hearing a new voice. A voice with confidence. The same goes for video. What once made me recoil now makes me lean in. I no longer flinch. I engage.

But I want to be honest. I’m in no way “there” yet. I’ve got so much more to learn, more to practise, more edges to soften and stretch.

But now that I’ve started, I’m hungry to continue.

One day, I’d love to try amateur dramatics and I will. Because for me, reaching that point means I’ve conceded something powerful: That I’ve reached a pinnacle and then I’ll aim for something else.

And if you know me well enough, you’ll understand exactly what I mean.

Ray

Capturing the Plate: From Smart Cafés to Fine Dining | Fine Dining Food Photography in the UK

Capturing the Plate: From Smart Cafés to Fine Dining

As a professional UK food photographer, I’ve had the privilege of working across a spectrum of culinary spaces—from smart cafés and stylish gastropubs to boutique hotels and Michelin star fine dining restaurants. Each setting offers its own energy, and every dish I photograph is part of a larger story—of place, of craft, and of experience.

Smart Café Food Photography: Everyday Elegance

Smart cafés are filled with warmth, light, and creativity. The plates here are bright, inviting, and often seasonal—meals that feel like conversations. My café photography focuses on capturing that authenticity: the simplicity of a poached egg, the richness of a fresh croissant, the sunlight catching steam off a flat white. These aren’t just meals—they’re moments.

Gastropub Food Photography: Comfort Meets Creativity

As a gastropub food photographer, I find that pub cuisine is where bold flavour and presentation meet rustic charm. From elevated roasts to reimagined classics, the food is hearty but sophisticated. There’s a grounded confidence to these plates—nothing overly fussy, but everything made with care. Capturing that balance is part of the magic.

Hotel Food Photography: Timeless Refinement

Hotels demand consistency and style. Whether it’s a city-centre luxury stay or a countryside retreat, hotel dining often reflects the personality of the property itself. My photography here is about more than just the food—it’s about ambience. Mood. A sense of place. I photograph not just what’s on the plate, but what surrounds it.

Fine Dining Food Photography: The Art of Precision

And then, there is fine dining.

This is where the craft of cuisine becomes theatre. A fine dining meal isn’t about portion—it’s about precision. The plates are small, yes, but that’s intentional. Each course is a single movement in a multi-course composition—six, eight, sometimes even twelve dishes served in sequence, each designed to stir the senses and tell a story.

As a fine dining food photographer, I capture more than the food itself. I photograph anticipation. Stillness. Reflection. The brush of micro herbs, the gloss of a reduction, the texture of a quenelle. The smallest details become the most powerful visual cues.

This isn’t food for fuel—it’s food as emotion. And through my lens, I aim to share that emotion with the viewer.

Ray

The Timeless Art of Standing Apart

I’ve noticed a trend lately. People uploading stylised selfies through the latest app—fun, vibrant, and everywhere, resulting in a toy in plastic packaging.

But I won’t be doing it. Not because I’m against fun, or because I don’t enjoy seeing others play with new tools. I just have this quiet rule I live by: if everyone’s doing it, I probably won’t.

Not out of rebellion. But out of rhythm.

Trends, by nature, vanish as quickly as they arrive. And I’ve never wanted to build something that disappears with the scroll. I’ve never filtered my images because of this reason. I want to create work and live a life that lasts longer than a moment.

So I keep walking my own path. Slower, perhaps. Less flashy. But mine.

In a world full of echoes, I find value in creating something original that stands the test of time.

When I look at my creative process, I think of it as a long journey, not a race. Yes, the instant gratification of jumping into the latest trend can be tempting, but I’ve realised that true artistry doesn’t thrive in the rush of the present moment. It’s in the quiet, deliberate choices that give way to something enduring.

In my photography, for instance, I don’t simply aim to capture a moment — I strive to immortalise it, to give it layers, depth, and meaning that go beyond the superficial gloss of the latest gimmick. The art I create is made to resonate with the viewer, to stir something inside them, and to remind them that beauty and truth are timeless, not confined to what’s currently in vogue.

I don’t follow trends because my work isn’t meant to blend in with the noise. It’s meant to stand out, to offer something distinct, to be seen and felt in a way that can’t be replicated by a swipe or a click. I want my images to evoke emotion, provoke thought, and leave an impression that lasts far beyond the next app update.

What I offer isn’t a fleeting moment of fun; it’s a lasting experience, a reflection of authenticity and purpose. So while others may race to the front of the trend parade, I’m content to quietly refine my craft, to slow down and make every moment count.

Because in a world full of echoes, I believe the greatest value lies in creating something that rings true and stands the test of time.

And that’s the beautiful difference I choose.

Ray

The hardest part of reaching out isn’t rejection. It’s silence.

We’ve all experienced it, sending a personal email or direct message, hoping for a response, only to be met with nothing. It’s easy to feel as though you’re the only one reaching out, only to face the deafening quiet of an unanswered message.

And sometimes, even when you receive an encouraging reply, your heart lifts with hope… but then…

…silence.

That silence can cut deeper than you might expect.

We try to protect ourselves, not to get too excited, but it’s difficult. Very difficult.

When someone sends a message, not a generic pitch, but a sincere, heartfelt attempt to connect. how is it met?

More and more often, it seems to fade into nothingness.

That silence can be louder than rejection itself. Behind every message is a person who has put their heart on the line—someone hoping, risking, and wondering if they made a mistake in believing their work deserved attention.

A simple “Thank you, but not at this time” takes only seconds to write but can preserve someone’s confidence for days.

This isn’t about shaming anyone. We all have busy lives, and the pressure of managing a business is real. Inboxes overflow, and days blur into one another.

But in a world of constant communication, it’s important to remember that we stand out not just by what we say, but by what we don’t say. And sometimes, what isn’t said speaks volumes about us.

Being known as a great business means being known as a great communicator. To be honest and truthful, even replying with a simple “No, thank you,” makes all the difference. It helps the person on the other end who may be wondering if they were too expensive, if their work didn’t align with you, or if they somehow made a mistake by reaching out.

A brief response doesn’t just address the question at hand, it also offers clarity and peace of mind.

We shouldn’t underestimate the value of a reply, even if it’s brief.

Kindness should never be an afterthought.

It’s not weakness. It’s not unprofessional. In fact, it’s the quiet strength that sustains the creative world and makes professional relationships feel human.

If you’re on the receiving end of a message from a creative, freelancer, or small business owner, remember that a simple reply, however brief, can make all the difference.

In a world of automation and noise, a moment of human grace can mean everything.

So next time, before you let that message slip by unanswered, think: a small act of kindness can go a long way.

Dangling that string can really hurt!

Ray

The Philosophy of Fine Dining Photography

Fine dining is more than just food, it’s a philosophy. It’s about precision, passion, and an unwavering commitment to excellence. Every dish is a carefully crafted experience, a fleeting work of art that exists for only a moment before it is consumed. My role as a photographer is to capture that moment, preserving the artistry and emotion behind each plate.

Seeing Beyond the Plate

Photography, like fine dining, is about more than just what’s in front of you. A chef doesn’t simply cook—they create, tell stories, and evoke emotions. In the same way, a food photographer doesn’t just document; they interpret, translate, and elevate. The goal isn’t just to show food but to make the viewer feel it—to sense the textures, imagine the aromas, and anticipate the taste.

Light, Composition, and the Unseen

Much like a dish is built on layers of flavour, a photograph is built on layers of light, composition, and intention. Every shadow, every highlight, every angle contributes to the overall narrative. A great food image isn’t just visually appealing—it has depth, presence, and soul. It invites the viewer into the world of the chef, offering a glimpse into their creative process.

Photography as an Extension of Craft

A beautifully plated dish exists for mere minutes before it’s gone forever. A photograph extends that moment, giving it permanence. For chefs and restaurateurs, this is more than marketing—it’s a way of honouring their craft, capturing their work at its peak, and sharing their vision with the world.

Fine dining and photography share the same foundation: artistry, patience, and a relentless pursuit of perfection. My job is to bridge the gap between creation and audience, ensuring that the fleeting beauty of a dish is never lost.

If your food tells a story, let’s make sure it’s seen, felt, and remembered. Let’s talk.

Ray

The Algorithm vs. Authenticity: Why I Refuse to Create for the Masses

Social media is a strange place. It’s a world where the most carefully crafted, thought-provoking work can go unnoticed while a shallow, easily digestible post racks up thousands of likes in minutes. I’ve experienced this firsthand. My most interesting, personal, and meaningful work often gets little attention. But here’s the thing, I’m okay with that.

Because I’m not posting to be endorsed.

I could easily create the kind of content that I know would generate engagement—something provocative, formatted perfectly for the algorithm, designed to spark reactions. But then, who am I really creating for? My audience? The algorithm? Or myself?

This is the dilemma that many artists, photographers, and creatives face in the digital age. Social media, for all its benefits, has conditioned us to seek validation through numbers, likes, shares, comments. It’s an almost childish system, built around the same kind of approval-seeking behavior we see in schoolyards. Click a button to be liked. Chase approval from people you’ll never meet. Reduce creativity to numbers on a screen.

Yet, beyond its immaturity, social media can also feel like an insular, narrow space—one that reflects the culture it was born from. Most of these platforms were created in the U.S., a country known for its obsession with popularity, celebrity culture, and instant gratification. In many ways, social media has exported this mindset globally, reinforcing the idea that being liked is more important than being real.

But here’s the irony—we want to be liked by everyone, yet we don’t even like everyone ourselves. It’s an impossible, exhausting paradox. And the more we chase universal approval, the further we drift from authenticity.

Creating for the Algorithm vs. Creating for Yourself

The algorithm is predictable. It rewards what it understands—consistency, patterns, and emotions that drive quick reactions. Outrage, controversy, trends, and surface-level storytelling thrive in this space. But true creativity is rarely predictable. It’s raw, experimental, sometimes unsettling. It challenges norms rather than catering to them.

Artists who create from the heart often find themselves at odds with the system. If you’re doing something unique, it won’t always fit into a neat little box that social media favours. The best work—the kind that makes people think, that lingers in their minds—often doesn’t get the immediate gratification of likes and shares.

And that’s okay.

The Trap of Social Media Metrics

One of the strangest things about social media is how most people are no longer creating for themselves. They’re creating for the algorithm. Content isn’t just content anymore—it’s a product, packaged and optimized for maximum engagement. Creators tailor their work to fit what will perform well rather than what is meaningful to them.

But where does that leave authenticity?

If you’re constantly adjusting your art to please an audience—or worse, an AI-driven algorithm—are you still creating for yourself? Or are you just another cog in the machine, feeding the system what it wants?

And worse, who is that audience anyway? Social media gives the illusion of a global space, but in reality, it often reflects a Western, particularly American, perspective—fast-paced, entertainment-driven, reward-seeking. If you don’t fit into that mold, your work risks being ignored, not because it lacks value, but because it doesn’t conform to the digital culture that these platforms have cultivated.

And yet, despite this, we still seek approval. We crave likes from people we don’t know, followers whose values we don’t even align with, and engagement from an audience that, in many cases, wouldn’t give us a second thought in real life. The need to be liked has become a digital addiction, even though deep down, we all know the truth—we don’t even like everyone ourselves. So why do we expect to be universally liked in return?

Why I Choose Authenticity Over Attention

I refuse to let numbers dictate my creativity. I refuse to chase trends just for the sake of engagement.

That doesn’t mean I don’t want people to see my work. Of course, I do. Every artist wants their work to resonate. But I’m more interested in depth than reach. If my work connects with just a handful of people in a meaningful way, that’s worth more to me than a thousand passive likes from people who will forget it in seconds.

Because at the end of the day, I’m creating for myself first. For my vision, my passion, my curiosity. The moment I start shaping my work around what I know will get likes, I’ve lost something far more important—my creative integrity.

Final Thought: Art Over Algorithms

Social media is a tool, nothing more. It can amplify voices, provide opportunities, and bring artists together. But it should never dictate the way we create.

So, to anyone struggling with the tug-of-war between authenticity and engagement—keep creating what matters to you. The right audience will find you. And even if they don’t, you’ll still have something far more valuable than viral success.

You’ll have your art. And that’s worth more than any algorithmic approval.

The Hidden Dangers of Processed Foods: What I’ve Learned from My Father’s Journey & Passing

In 2014, I lost my father to bowel cancer, a disease that was once extremely rare but has become alarmingly common in the modern world. Before that, he was diagnosed with type 2 diabetes and was told he would need medication for life. Instead, he took control of his health by eliminating processed foods, refined sugars, and unhealthy carbohydrates. Within months, he reversed his diabetes completely.

His recovery from diabetes showed me the power of food, but his passing from cancer made me question something deeper:

Why are diseases like diabetes, cancer, and dementia more common now than ever before?

The more I researched, the more I realised that ultra-processed foods—those convenient, long-shelf-life products packed with artificial ingredients—are at the root of the problem.

The Link Between Processed Foods and Disease

Modern processed foods are not just unhealthy; they are designed to be addictive. They are loaded with refined sugars, harmful seed oils, artificial flavours, and preservatives, all while lacking the nutrients our bodies need.

The effects of this diet are devastating:

Type 2 diabetes has skyrocketed alongside the consumption of processed foods.

Dementia, now called type 3 diabetes, is linked to insulin resistance in the brain.

Bowel cancer, the disease that took my father’s life, has strong ties to ultra-processed foods, low-fiber diets, and gut inflammation.

For decades, food companies have dictated what we eat, prioritising profits over public health. Instead of helping us make better choices, they market cheap, nutrient-poor products that keep us sick and dependent on medication.

The Irony of Our Healthcare System

One of the most shocking things I’ve noticed is the irony of our hospitals. These are the very places where people go to seek treatment for diseases like diabetes, heart disease, and cancer—yet their shops are filled with the very foods that contribute to these conditions.

It’s almost laughable, if it weren’t so tragic.

Hospitals should be places of healing and recovery, yet they are filled with vending machines, fast-food outlets, and shelves stocked with sugary snacks and processed meals. How can we expect people to get better when the very institutions meant to heal them are surrounded by the foods that made them sick in the first place?

This isn’t a coincidence—it’s a reflection of a broken system. A system that treats disease with medication, rather than addressing the root cause: poor nutrition.

We Need Better Education in Schools

One of the biggest problems is a lack of proper food education in schools. We are not taught what’s really in our food, how to read ingredient labels, or how to prepare nutritious meals. Instead, we grow up surrounded by misleading marketing, believing that “low-fat,” “sugar-free,” or “fortified” means healthy.

This isn’t the first time people have been misled by those in power.

History Repeats Itself: Are We Being Controlled?

During the Middle Ages, most people couldn’t read or write, and they believed everything those in power—often religious leaders—told them. They were kept in the dark, controlled through fear and blind faith. But over time, education prevailed, and people began to question what they had been told.

Now, in the modern world, the same thing is happening with food and health.

We are led to believe that ultra-processed foods are “safe,” that pharmaceutical companies have our best interests at heart, and that chronic disease is just a part of life. But what if the truth has been hidden from us? What if we’ve been deliberately misinformed so we remain dependent on a system that profits from our illness?

Knowledge freed people in the past. It can free us now.

Alternative Ingredients & Smarter Choices

It’s not about saying, “never eat bread,” or “never enjoy a treat.” It’s about finding better alternatives—foods that fuel our bodies instead of damaging them.

Refined sugar can be replaced with natural sweeteners like raw honey or dates.

Highly processed oils (vegetable, canola, sunflower) can be swapped for healthier fats like olive oil, avocado oil, or butter from grass-fed cows.

Ultra-processed snacks can be replaced with whole, real foods that satisfy cravings without long-term harm.

We do have choices, but we first need the right information to make them.

My Mission: Eliminating Processed Foods & Educating Others

Since learning all of this, I’ve made it my mission to remove processed foods from my diet and help others do the same. I’ve already seen massive improvements in my health since cutting out sugar, dairy, and wheat—problems I thought were “normal” have disappeared.

As a photographer, I believe in the power of visual storytelling, so I’ll be using my platform to:

Show the stark differences between whole foods and processed foods

Highlight the hidden ingredients in everyday products

Document my health transformation and share better alternatives

This isn’t about forcing a diet on anyone—it’s about awareness and choice.

Big food companies profit from keeping us sick and uninformed. But knowledge is power, and when we take control of what we eat, we take control of our health.

If you’ve ever struggled with diabetes, gut issues, brain fog, or unexplained health problems, start looking at what’s in your food. You don’t have to change everything overnight, but every small step matters.

Let’s push for better education, expose the truth about processed foods, and reclaim our health—one meal at a time.

Ray

Why Imperfection Makes Food Photography More Appetising

In the world of food photography, there’s a fine line between perfection and sterility. It’s easy to think that every element in a food shot should be flawless, the lighting even, the composition balanced, the food untouched. But the truth is, perfect food photography can sometimes feel lifeless. The best, most inviting food images often contain a deliberate mistake, a touch of chaos, or an element of imperfection that makes them feel real.

Perfection Kills Appetite

Imagine two images: one of a meticulously plated dish, every element in its place, not a single crumb out of line. Now picture another image where a few crumbs are scattered, a drizzle of sauce flows imperfectly, and a spoon is slightly out of place. Which one feels more inviting?

Perfection can make food look too staged, almost artificial. But a small, intentional mistake, a broken biscuit , a bite taken out of a pastry, a bit of sauce dripping off the side adds life and realism. It makes the image feel as though someone has just been there, enjoying the food, rather than it being an untouched display piece.

Embracing Imperfection in Food Photography

Here are a few ways you can introduce a natural, enticing imperfection into your food photography:

1. Messiness with Purpose

Scattered crumbs, a torn piece of bread, or slightly melting ice cream make an image feel more authentic. Food is meant to be eaten, not just admired, and a bit of mess adds to the sensory experience.

2. Unbalanced Compositions

Perfectly symmetrical plating can feel too rigid. Instead, embrace asymmetry. Place the subject slightly off-centre, let some elements extend beyond the frame, or allow cutlery and napkins to lie naturally rather than in a staged manner.

3. Natural Light, Shadows, and Flaws

Even lighting can look clinical. Instead, use natural light with some contrast, let shadows fall where they may, and allow some areas to be darker or brighter. The interplay of light and shadow adds depth and dimension, making the food look more tactile and real.

4. Depth of Field That’s Not Too Perfect

A shallow depth of field can be used strategically to create focus, but allowing some unexpected blur can make an image feel more organic. Not every part of the dish needs to be in sharp focus—sometimes, the out-of-focus areas add to the storytelling.

5. Capturing the Moment

Food is at its best when it’s being enjoyed. A hand reaching into the frame, a bite taken out of a burger, a fork twirling pasta. These elements tell a story and make the viewer feel like they’re part of the scene.

The Beauty of Controlled Chaos

The trick is finding the balance between deliberate imperfection and a complete mess. It’s about controlled chaos. Enough to make the food feel inviting but not so much that it looks unappetising. The best food photography isn’t just about making food look good; it’s about making people want to eat it.

So next time you’re styling a food shot, resist the urge to make it too perfect. Let a few mistakes happen. They might just be the thing that makes your image truly mouthwatering.

Ray

Don’t Put All Your Eggs in One Basket. Get a Website

This statement has never been more relevant, especially with TikTok recently facing a temporary ban in the US. While this particular issue may have been resolved for now, it serves as a stark reminder: relying solely on one platform for your online presence is a risky strategy.

Many businesses focus exclusively on Facebook or Instagram for marketing and customer engagement. While these platforms are undoubtedly valuable, they come with significant risks. Algorithms change, accounts can be restricted, or platforms might even disappear entirely. When that happens, businesses can lose their connection to their audience overnight.

This is why having your own website is essential. A website is a platform you own and control—it serves as the central hub for sharing information, showcasing your work, and engaging with your audience. It allows you to shape your brand, maintain visibility, and ensure your business remains accessible, no matter what changes occur on social media.

Think of social media as a tool for driving traffic to your website, rather than the foundation of your entire digital presence. Diversifying your online efforts will help you build a resilient, sustainable strategy that can weather uncertainties like platform bans or algorithm shifts.

Your businesses future shouldn’t depend on the policies of a single social media company. Instead, invest in creating an online presence that is truly yours.

Ray

The Future of the Internet

I’ve been an active participant in the evolution of the internet since its inception, and for the most part, it has been a remarkable journey. The internet has connected people, provided access to knowledge, and revolutionised the way we live and work. However, recent developments have raised concerns that threaten to undermine these very benefits.

With the rise of artificial intelligence, I am witnessing an alarming increase in the spread of false information, particularly on platforms like TikTok, Facebook, and Instagram. AI is being used to create convincing but deceptive content, making it harder than ever to separate fact from fiction. Even professional networks like LinkedIn are not immune, as AI-driven tools begin to shape the information we see and share. This problem is further increased by reports of biased fact-checking, where the relocation of teams to more politically favourable regions suggests a troubling manipulation of truth.

My Predictions for the Internet

The Growth of Misinformation

The volume of false information will continue to grow as AI becomes more advanced and accessible. Tools that generate misleading or entirely fabricated content will only become more convincing, making it increasingly difficult for the average person to verify the authenticity of what they see online. This erosion of trust will lead to confusion and frustration, causing many people to disengage from the internet altogether.

Erosion of Trust

As the internet becomes a breeding ground for misinformation, its credibility will suffer. People may begin to question everything they encounter online, from news articles to social media posts. This loss of trust could have far-reaching consequences, impacting not only individual users but also businesses and governments that rely on the internet as a primary channel for communication.

The Emergence of Alternative Platforms

In response to these challenges, we are likely to see the rise of new social media platforms that prioritise transparency, accountability, and security. These platforms will have stricter policies against the spread of false information and may use advanced verification technologies to ensure content is accurate and trustworthy. Communities built on these platforms will attract users who value truth and authenticity, potentially fragmenting the online space into smaller, more specialised networks.

Regulation and Ethical AI Development

Governments and organisations may step in with stricter regulations to address the misuse of AI and misinformation. However, this approach will come with its own challenges, as it risks stifling innovation and raising concerns about censorship. At the same time, developers and tech companies will need to take greater responsibility, focusing on ethical AI design that includes safeguards against the creation and spread of harmful content.

The internet is at a critical point. The decisions we make now about how to address misinformation and bias will shape its future. While the rise of AI has brought extraordinary possibilities, it also demands greater vigilance, accountability, and a collective commitment to preserving the integrity of information. If these challenges are not addressed, we risk losing the very essence of what made the internet such a transformative force in the first place.

Are Humans Misguided?

The other day, I was browsing the internet and came across an article about retirement in the UK. The statistics it presented left me quite shocked. On average, people only draw their state pension for about eight years before, inevitably, life reaches its end.

It made me pause and reflect. Is this the pinnacle of human wisdom? Most of us spend the majority of our lives working—giving our time, energy, and, of course, our taxes—only to enjoy a few short years of retirement. And then we’re gone.

As a society, this balance feels profoundly unjust. We dedicate decades to contributing, often sacrificing personal fulfillment and health along the way, all for a fleeting period of rest in our later years. Is that really the best we can aspire to? Shouldn’t life be more than just toil followed by a brief pause before the inevitable?

Perhaps the real question isn’t whether humans are misguided, but whether our societal structures reflect our true values. If we valued life itself—time spent with loved ones, pursuing passions, and simply being—surely we would build systems that allowed for more of it. Instead, we’ve designed a world where work dominates and rest is a mere afterthought, tacked on at the end when it’s almost too late.

Something about that doesn’t sit right. Surely, we can do better.

Why Sharing Knowledge is Key to Growth

In an industry where secrecy often prevails, I’ve chosen a different path: I share. Whether it’s photography or video techniques or social media strategies, my goal is to empower others. Some may view this as risky, but I see it as an opportunity for growth.

Many traditionalists worry that sharing will diminish their value, but I’ve found that this mindset limits potential. Knowledge isn’t a finite resource. By sharing, I not only reinforce my own expertise but also build a reputation that people trust. If someone is going to learn these skills, why shouldn’t it be from me?

When I share openly, I build genuine connections. It’s a way of showing confidence and authenticity, which helps turn learners into loyal clients and even transforms competitors into collaborators. Each tip I post or behind-the-scenes moment I share isn’t just a giveaway—it’s a powerful marketing tool. These moments establish me as an expert, ensuring that when people need professional help, I’m the first person they think of.

Sharing also fosters community. Through social media, I’ve witnessed how exchanging ideas and insights can fuel creativity. It’s not just about improving individual skills; it’s about keeping the collective spirit of innovation alive.

Ultimately, my goal is to inspire others. Sharing isn’t about giving up a competitive edge; it’s about growing together. When one of us succeeds, we all benefit.

Have a great weekend.

#shareknowledge #build #community

A Mental Health Boost Swimming At Bersham Waterfalls

Mental health has always been important to me and working as a commercial photographer can be sometimes a little stressful.

I was totally out of my comfort zone.

It all started with a cold shower one day last year. What seemed uncomfortable at first turned out to be a game changer, better mood, improved sleep, more confidence, and a real boost to my resilience both personally and professionally.

Recently, I took things up a notch and swam under the waterfalls at Bersham. Thank to Gail Biddulph for being such a great support throughout! Since then, I’ve even gone for a solo swim and loved every second of it.

I know some people think cold water swimming is crazy, but until you try it, you won’t get just how beneficial it is. The discomfort is where the growth happens.

I did it and my next plan is to attempt the sea.

Anyone else tried it or thinking about giving it a go? I’d love to hear your thoughts!

#coldwaterswimming #mentalhealth #commercialphotographer