Choosing a business name is an essential step for any photographer looking to establish themselves in the industry. It can be challenging to come up with a name that not only represents your brand but also sets you apart from the competition.
When I started my business, I decided to call it Raymond Jones Images for two main reasons.
The first reason was that I didn't want to be like other photographers who name their businesses like "Raymond Jones Photography" or some variation thereof. While this is a popular naming convention, I wanted to stand out from the crowd and create a name that was unique to my brand. By using the word "images" instead of "photography," I felt that I was conveying a broader scope of my work, one that encompassed not only traditional photography but also other forms of digital media.
Which brings me to the second reason why I chose the name Raymond Jones Images. As a photographer, I don't just take photos; I also have skills in creating films and stop animations. By using the word "images," I wanted to convey that my abilities went beyond just still photography. I wanted potential clients to know that I could help them create visual content for a range of projects, from short films to social media campaigns.
Ultimately, I believe that the name Raymond Jones Images has helped me establish a unique brand identity in the industry. It sets me apart from other photographers and highlights my diverse set of skills in creating visual content. When potential clients hear my business name, they know that they're working with a photographer who can provide a range of digital services to meet their needs.
In conclusion, choosing a business name is a crucial step in establishing your brand as a photographer. By choosing a name that's unique to your brand and highlights your diverse skill set, you can set yourself apart from the competition and create a lasting impression on potential clients. For me, the name Raymond Jones Images was the perfect way to convey my unique abilities in photography and other forms of digital media.
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