This statement has never been more relevant, especially with TikTok recently facing a temporary ban in the US. While this particular issue may have been resolved for now, it serves as a stark reminder: relying solely on one platform for your online presence is a risky strategy.
Many businesses focus exclusively on Facebook or Instagram for marketing and customer engagement. While these platforms are undoubtedly valuable, they come with significant risks. Algorithms change, accounts can be restricted, or platforms might even disappear entirely. When that happens, businesses can lose their connection to their audience overnight.
This is why having your own website is essential. A website is a platform you own and control—it serves as the central hub for sharing information, showcasing your work, and engaging with your audience. It allows you to shape your brand, maintain visibility, and ensure your business remains accessible, no matter what changes occur on social media.
Think of social media as a tool for driving traffic to your website, rather than the foundation of your entire digital presence. Diversifying your online efforts will help you build a resilient, sustainable strategy that can weather uncertainties like platform bans or algorithm shifts.
Your businesses future shouldn’t depend on the policies of a single social media company. Instead, invest in creating an online presence that is truly yours.
Ray
