Some people love the camera.

Some people tolerate it.

And some would genuinely rather be anywhere else.

When Wayne Grisedale told me he doesn’t enjoy having his photo taken and rarely posts on social media, I knew this wasn’t about creating a “smiley headshot”.

It was about creating the right headshot.

Wayne is a web designer and SEO specialist. His new website, www.webdesignseo.com carries a strong black background throughout, so he wanted a portrait that felt seamless within that visual identity.

Black background.

Controlled light.

Confident expression.

No distractions.

When a portrait fits the brand, it doesn’t look like an add-on. It looks intentional.

We met at my cottage near Chirk and had a proper conversation over coffee about business, goals for 2026, and how we can support each other’s growth. That part matters. People relax when they feel heard, not posed.

The result? A portrait he feels comfortable using.

And for someone who doesn’t like being photographed, that says everything.

If your website is evolving, your imagery should evolve with it.

Your headshot isn’t just a photo.

It’s part of your brand architecture.

Ray

#portraits #business