Brand Image is Everything

There are several reasons why a business may lose its brand image on social media by consistently using low-quality photos taken with a mobile phone:

1. Perceived lack of professionalism: Using poor-quality photos may give the impression that the business does not take its brand seriously. It can make the business appear unprofessional and less credible compared to competitors who invest in professional photography.

2. Inconsistency and lack of aesthetic appeal: Low-quality photos may lack visual appeal, consistency in style, or fail to represent the brand's values and message effectively. This can make the business appear unattractive and less appealing to potential customers.

3. Unintentional negative associations: If the photos are fuzzy, poorly lit, or of low resolution, they may unwittingly create negative associations with the business. Customers may perceive a lack of attention to detail or even equate the poor quality of the photos with the quality of the products or services offered.

4. Fierce competition leads to blending in: When multiple businesses in the same industry use similar low-quality photos, it can create a lack of differentiation among competitors. This can lead to increased difficulty in standing out and capturing attention from potential customers.

On the other hand, businesses that invest in quality professional photography for their brand can:

1. Convey professionalism and credibility: High-quality photos capture the attention of viewers and give the impression that the business takes pride in its brand. This can enhance the business's overall professionalism and credibility.

2. Highlight uniqueness and differentiation: Professional photos can effectively showcase the unique features, products, or services that make a business stand out from competitors. They can capture the essence of the brand and its values, helping the business differentiate itself from the crowd.

3. Attract and engage customers: Visually appealing photos have a higher chance of enticing viewers and engaging them with the brand's social media content. They are more likely to increase likes, comments, and shares, which can help expand the brand's reach and attract new customers.

4. Build a consistent and recognisable brand identity: Professional photography ensures a level of consistency and coherence in the brand's visual identity. This helps customers recognise and remember the brand more easily, facilitating brand loyalty and advocacy.

In summary, opting for professional photography over low-quality mobile phone pictures can significantly contribute to a business's brand image on social media. It can help the business stand out, maintain a professional appearance, and create a lasting positive impression among its target audience.

My body tingled hearing the gongs!

As a creative photographer and digital artist, I naturally gravitate towards other artistic souls. My recent encounter with Rachel Jones, a practitioner of gong meditation, created a powerful connection. Rachel’s business is called Symphonic Sound which is based in Mold, Flintshire.

Upon meeting Rachel, our sensitive souls instantly connected. We shared an appreciation for art and introspection, paving the way for a collaborative venture.

I had the privilege of photographing Rachel with her gongs in our serene garden grounds. As she played, I felt a delightful, tingling sensation coursing through my body. It was a sensory experience unlike any other.

Through my lens, I aimed to capture the physical presence of Rachel and her gongs, as well as the intangible essence of our transformative encounter. I wanted to freeze and immortalize the connection between sound, sensation, and artistic expression.

This encounter with Rachel and her gong meditation has had a profound impact on my artistic journey. It has redefined my understanding of artistic expression and human connection. It serves as a reminder of the transformative potential when we open ourselves to the beauty and resonance of the world.

I'm looking to connect with other creative individuals in the well-being industry and fellow artists who are seeking more than just photographs. Please reach out to me at ray@raymondjonesimages.com or call 078377 888 74.

#creative #arts #wellbeing #photographer

You Don’t Have To Be Good at Your Business to Be Successful

Allow me to elaborate. Let's imagine there are two cake businesses, namely "David's Cakes" and "Betty's Cakes."

Initially, you might instinctively choose Betty's Cakes, and I would too. However, upon visiting their respective Instagram accounts, I notice that Betty's Cakes only has around 80 followers, probably consisting mostly of friends and family connections. On the other hand, Dave's Cakes page has a following of over 40,000. Now, my opinion regarding Dave's cakes begins to change. Despite Betty's cakes being of higher quality compared to Dave's, the latter has something called social proof. He has amassed a large following, which isn't solely based on his product but rather his marketing efforts. Dave likely invested in targeted advertising to attract his ideal customers, who have subsequently followed him.

Do you understand the point I am trying to make?

Please let me know if you need further clarification or if there's anything else I can assist you with.

Being a photographer is not all about being a photographer it’s knowing the rules of marketing and implementing them.

The next time someone tells you the number of followers doesn’t matter on social, you know the answer to that, don’t you. 😉

#marketing #commercial #photographer

The Power of Embracing Quiet Periods in Business: Lessons from Success

It's easy to overlook the significance of quiet periods when we find ourselves overwhelmed with work. However, it is during these seemingly tranquil phases that we often gain invaluable insights and opportunities for growth. This post explores the profound impact of embracing quiet periods, recounting personal experiences and highlighting strategies to maximise their potential. From consistent blogging and advertising adjustments to website updates and increased networking efforts, discover how harnessing the power of quiet periods can yield significant rewards.

During a recent lull, I decided to dedicate time to consistent blogging. By setting aside a specific day each week to share valuable content and insights, I established a strong voice and engaged with my audience regularly. Consistency in blogging not only enhances brand credibility but also boosts search engine optimization (SEO) efforts, resulting in increased online visibility and organic traffic. The impact of these efforts became apparent as the quiet period gradually transformed into a bustling period of new prospects and opportunities.

Recognizing the potential in the calm moments, I also took the opportunity to assess and adjust my advertising strategies. By carefully analyzing data and metrics, I identified areas for improvement, fine-tuning my targeting parameters, ad content, and bidding strategies. This optimization approach allowed me to optimize ad spend, reach a more relevant audience, and ultimately drive qualified leads. As a result, what was once an idle period slowly evolved into a flourishing influx of interested customers.

In addition to blogging and advertising adjustments, I realized the importance of regularly updating my website during quiet periods. With the understanding that consumers are constantly seeking fresh and engaging digital experiences, I refreshed my website design, refined its user interface, and optimized its performance. These enhancements not only captivated visitors but also conveyed professionalism and credibility. As a result, when the busy period eventually arrived, my website became an influential conversion tool, driving valuable interactions and generating substantial growth.

Seizing the calm periods as opportunities for personal and professional growth, I committed to expanding my network and strengthening relationships within my industry. By attending relevant events, conferences, and webinars, I engaged with fellow professionals, exchanged insights, and forged meaningful connections. These efforts generated collaborative opportunities, referrals, and a strong support network that proved invaluable when business picked up once again. The quiet periods thus became catalysts for long-term success and continuous growth.

While quiet periods may seem unproductive or discouraging at first, embracing them with a proactive mindset can lead to significant rewards. Consistent blogging, refined advertising strategies, website updates, and focused networking efforts are just a few examples of how to leverage these moments to maximise success. By harnessing the power of quiet periods, we can capitalize on the downtime to lay the groundwork for future achievements and turn a seemingly unproductive period into a flourishing period of growth. So, the next time you find yourself in a quiet phase, don't despair; instead, view it as an opportunity to invest in your business's long-term success.

Ray

Constant Photography Influences Stifle Creativity

Constantly bombarding myself with photography, whether by constantly taking photos or constantly consuming photography, can indeed mask my own creativity. Focusing solely on what others have created can make it challenging for me to think outside the box and come up with my own unique ideas.

However, a few years ago, I realised the importance of intentionally making time in my life to explore other creative areas. By studying disciplines such as painting, observing the way light falls throughout the day, appreciating calligraphy and scetching, admiring sculptures, listening to the sounds of birds, and being inspired by people, I have found that surrounding myself with everything other than photography actually fuels my own photography.

Dedicating time to immerse myself in various artistic influences has allowed me to break free from the constraints of imitation and develop my own distinct artistic voice. By broadening my creative horizons beyond photography, I have been able to draw inspiration from diverse sources and incorporate those influences into my work.

This exploration has enriched my own photographic style, as I have discovered new perspectives, techniques, and approaches. By nourishing my mind with a range of artistic influences, I am able to tap into my inherent creativity and produce truly unique and authentic work.

Therefore, I encourage myself and others to seek inspiration beyond the realm of photography. Engaging with other art forms, exploring nature, connecting with people, and immersing ourselves in diverse experiences can ignite the spark of creativity and enable us to unleash our full artistic potential. Let us embrace the beauty of the world around us, draw inspiration from various sources, and let our own creative vision shine.

Ray

Using Midjourney Instead of Pinterest

As a photographer, I am always on the lookout for new and innovative ways to capture stunning images for my clients. In the past, I relied heavily on Pinterest to generate ideas for my food and product photography. However, I found that it was taking up a considerable amount of my time to sift through the vast number of results, which often left me feeling overwhelmed and uninspired.

That's when I discovered Midjourney AI, and it completely revolutionized the way I approach my work. I discovered Midjourney in the middle of last year. With Midjourney's advanced technology, I can quickly generate high-quality images that are tailored to my specific needs, saving me precious time and effort.

Of course, the key to creating realistic images with Midjourney AI is to think like a photographer. By inputting written commands with my specialized technical wording, I can achieve stunning visual results that truly capture the essence of my subject.

To demonstrate the incredible capabilities of Midjourney AI, I recently created some images of cut bread. The first two were generated entirely using Midjourney, and I was blown away by the level of detail and realism they exhibited. The third image was a real photograph, but it was heavily influenced by the two AI-generated images.

Overall, I am thrilled with the results I've been able to achieve using Midjourney AI. It has allowed me to streamline my creative process and produce stunning images that exceed my clients' expectations. I highly recommend this technology to any fellow photographers who are looking for a more efficient and effective way to generate ideas and bring their vision to life.

The Rush Of Creating

I am absolutely addicted to the art of creation. During the late 1970s, I spent countless hours dismantling transistor radios and cassette recorders, determined to unravel their inner workings and discover ways to capture the captivating TV themes that played on screen. Despite the lack of any available means, I managed to find a way. I vividly recall the vast collection of cassette tapes I amassed, each one preserving a unique theme tune. The realm of audio, especially the melodic beauty of nature and its splendid avian inhabitants, struck a deep chord within me. This early fascination planted the seeds for a lifelong journey into the art of recording, one that parallels the present day realm of photography and beyond.

In my early days, armed with cine cameras, I embarked on the creation of my own stop motion animations. Developing film from my very own picture camera was an exhilarating process, allowing me to witness my visions come to life. Computers became the next frontier I eagerly explored, unraveling the intricacies of computer graphics all on my own. I pushed the boundaries further, learning to make text come alive in stunning 3D. Over time, my passion led me to embrace the latest CCD video cameras, capturing breath-taking footage that I painstakingly edited on my clunky computer using the latest software. Back then, even a few minutes of footage took days to work on - those were the days when computers operated at a snail's pace. The dawn of the webcam era witnessed my engagement even before it became a commonplace tool, communicating with others during the dial-up connection era.

Replicating the media that captivated me, particularly the enchanting realms of television and magazines, became my relentless pursuit. I constantly pushed myself to recreate and surpass the quality and professionalism of my inspirations. Whether it was in the form of impeccable photos, mesmerizing videos, or awe-inspiring animations, I strived to evoke the same emotions and bring forth an elevated experience. It was during the advent of digital SLRs that my adoration for the medium reached new heights - I wholeheartedly embraced their capabilities with open arms.

For me, the act of creation is an intrinsic part of my being. I breathe it in, day in and day out. It is a fundamental aspect of my existence, an innate purpose that has guided me throughout my life. From my earliest days, I found myself ahead of my generation, always pushing boundaries to bring my artistic visions to life.

I will continue to create, forever unbound by any limitations or restrictions. Creation courses through my veins, shaping the very essence of who I am.

I am Raymond Jones Images

Without An Agenda, Conversations Flow

Working as a self-employed photographer can sometimes feel isolating, but I find that it allows me to focus on my craft while continuously learning new skills. I enjoy the freedom and flexibility that comes with being my own boss. If self-employment were a subject in school, I would have eagerly signed up for it!

Recently, I had the pleasure of meeting up with three other like-minded business owners in Llangollen, just a few miles away from where I live and work. This was our second gathering, and I can't express how much I appreciate these encounters. We connect on a personal level and discuss an array of topics without any set agenda. It's incredibly refreshing to let go and just be ourselves. I'm eagerly looking forward to our next meet-up, full of positive energy and inspiration.

Thank you.

Embracing Authenticity: Letting Go of Social Media Constraints

Introduction

From the very start of the internet and the rise of social media, I have been an active participant, sharing my personal and business work as a passionate photographer. Being immersed in photography since 1981, my love for the art form has remained steadfast. However, I've come to a realization that the time and effort I invest in social media, particularly for my business, don't always yield the desired results. Despite constant messages bombarding us about the importance of a strong online presence and capturing our ideal clients, I've recognized the value of redirecting my energy towards real-world connections, where I've found the majority of my work. In this blog post, I share my journey of changing my mindset regarding social media to embrace authenticity and spontaneity and that social media is now a place for my presence.

The Pressure of Social Media

We are bombarded daily with messages that stress the importance of being constantly active on social media platforms. We're often led to believe that our ideal clients are all waiting for us online, and if we don't maintain a consistent presence, we risk missing out on valuable opportunities. However, I've discovered that dedicating my time to in-person interactions with potential clients has proven to be more fruitful in terms of securing work and building meaningful connections.

Authenticity Over Marketing Tactics

The pressure to post consistently and cater exclusively to our ideal clients can sometimes stifle our true creative selves. Following strict schedules and conforming to marketing tactics can create a sense of inauthenticity, leaving behind the spontaneity that makes our work unique and compelling. I have made a conscious choice to prioritise authenticity, presenting my work in a way that resonates with my genuine passion and values. By sharing the beautiful photos I love to take, I can showcase my true talent and express my passion without the constraints of marketing strategies.

Reconnecting with Spontaneity

One of the downsides of adhering to strict posting schedules is the loss of spontaneity. Authenticity shines brightest when we share our work in the moment, driven by inspiration and genuine passion. Rather than conforming to a predetermined schedule, I am now embracing the freedom to post when the timing feels right. This allows my photography to unfold naturally, capturing the essence of the moment and providing a more authentic experience for those who engage with my content.

Realigning with Real Connections

The genuine connections we forge in the real world hold immense value for photographers like us. Investing our time in meeting potential clients face-to-face, networking at events, and participating in industry activities allows us to build lasting relationships and establish trust. These interactions provide fertile ground for authentic exchanges, leading to more meaningful collaborations and opportunities.

Conclusion

As a photographer who has witnessed the evolution of social media, I have come to recognize the importance of finding a balance between an online presence and real-world connections. While social media can provide exposure and attract potential clients, it shouldn't overshadow the joy and authenticity that stems from genuine, in-person interactions. Embracing spontaneity and sharing our work when inspiration strikes allows our true passion to shine through. By valuing authenticity over marketing tactics and investing in real connections, we can create a thriving photography business that reflects our authentic selves. Let us reclaim our creative freedom and rediscover the beauty of sharing our work in a way that aligns with our genuine artistic vision.

Ray

Exploring the Dark Side of Food Photography: My Creative Process

As our vegetables ripen and our kitchen comes alive with culinary possibilities, I find myself contemplating which photographs to enter for the prestigious Pink Lady Food Photographer of The Year competition. Food photography has always captivated me, particularly its darker and more dramatic elements. I revel in the interplay of light and shadows, as exemplified by the recent capture of freshly picked gooseberries, causing my fingertips to sting. Placed in a rustic wooden bowl and bathed in soft natural window light, the use of a dark green velvet piano chair provides a striking background.

Throughout my career as a photographer and food photographer, I have gravitated towards the darker side of this craft. While some may favour vibrant and bright images, I am irresistibly drawn to the drama brought out by cleverly manipulated light and shadows. This preference is particularly evident when photographing freshly harvested vegetables like gooseberries.

In this particular image, I sought to highlight the innate beauty of the gooseberries, plucked by tender fingers. Opting for a weathered wooden bowl perfectly suited the rustic charm of these fruits. Utilizing natural window light, I evoked a gentle, warm glow that accentuated the subtle curves and textures of the gooseberries.

To enhance depth and intensify shadows, I positioned the wooden bowl against a backdrop of our dark green velvet piano chair. This choice served to accentuate the vivid greens of the gooseberries against a rich and moody background. By contrasting the brightness of the subject with the surrounding darkness, I aimed to create a visually captivating experience for viewers.

While lighting and shadows undoubtedly play vital roles in my style of dark food photography, composition is equally crucial. The placement of the gooseberries in the rustic bowl was carefully considered, offering a sense of balance and harmony. The slightly scattered arrangement adds effortless beauty, emphasizing the organic nature of the scene.

As mother nature's abundance unfolds in our garden, I find myself immersed in the captivating world of food photography. The Pink Lady Food Photographer of The Year competition offers a platform for expressing my affinity for dark and dramatic imagery. Through skillful integration of lighting, shadows, composition, and subject selection, my aim is to create compelling photographs that evoke emotions and leave a lasting impression.

By delving into the darker side of food photography, I hope to inspire others to embrace unconventional approaches and unleash their creativity in artistic pursuits. With each snap of the shutter, I remain steadfast in my commitment to push boundaries, uncover hidden beauty, and evoke powerful emotions through the lens.

Exploring Threads: Personalising My Social Media Experience

In the ever-evolving landscape of social media platforms, I recently stumbled upon Threads, a platform that instantly reminded me of the early days of Twitter. With a simple layout and a refreshing absence of the overwhelming focus on likes seen on Instagram, Threads offers a promising avenue for personalising my social media feed. As I embark on this new journey, I anticipate a myriad of changes in the coming weeks and months. In this blog post, I aim to share my initial impressions and aspirations for utilising Threads as a means to foster a more personal connection with my online community.

As a commercial photographer on Instagram, I have always felt the need for a more personal and intimate online experience. While my business thrives on showcasing my niche photography, Threads presents an opportunity to share snippets of my personal life and connect with others on a deeper level. I am excited about the prospect of revealing more about myself beyond the confines of my professional portfolio. By infusing my feed with personal anecdotes, thoughts, and musings, I hope to forge meaningful connections and engage in conversations that go beyond the surface level.

One aspect I appreciate about Threads is its departure from the idea of duplicating my Instagram posts. Instead of merely copying and pasting the same content, I view Threads as a platform to curate a distinct narrative, separate from my commercial endeavors. This separation allows me to maintain a clear distinction between my professional persona on Instagram and the more personal experiences I share on Threads. By offering unique content, I can cultivate a loyal following and attract individuals who are genuinely interested in the authentic moments of my life.

One of the downsides I have encountered on platforms like Twitter is the prevalence of negative and toxic conversations. The "pleasure vibe" I sense on Threads gives me hope that this platform will foster a more positive and uplifting community. I believe that by focusing on personal connections and shared experiences, Threads can encourage meaningful dialogues and inspire genuine interactions. I eagerly anticipate an environment where I can engage with others in a respectful and enriching manner, free from the negativity that sometimes plagues other social media platforms.

In these early days of exploring Threads, I find myself drawn to its simplicity and potential for personalisation. By leveraging this platform, I aim to create a more intimate social media experience that diverges from my commercial endeavors on Instagram. Threads holds the promise of connecting me with like-minded individuals and fostering meaningful conversations. As the platform evolves, I am eager to adapt, learn, and continue cultivating a positive and personal online presence. Together, we can shape a vibrant community centered around authenticity and shared experiences.

Weddings: My New Approach

As the wedding season unfolds, I find myself embracing a different approach to my craft. Gone are the days when I sought to capture an abundance of weddings, valuing quantity over quality. Instead, I have chosen a path that allows me to fully immerse myself in each cherished occasion. With intention and care, I have set a goal to photograph no more than ten weddings per year, and this shift has brought newfound joy to my work.

Weddings still hold a special place in my heart, and my passion for capturing these beautiful moments remains unwavering. However, my focus has evolved, and I now prioritize the pursuit of excellence and the expression of my unique artistic style in every photograph I create.

By embracing this refined approach, I am able to invest more deeply in the storytelling process. I diligently observe the intricate details, the raw emotions, and the fleeting moments that unfold throughout the day. With every click of the shutter, I strive to encapsulate the essence of the couple's love story and preserve it for eternity.

It is within this intentional space, where quality takes precedence over quantity, that my creativity flourishes. Each wedding becomes a canvas for me to paint with light and emotion, weaving together a tapestry of memories that will be cherished for generations to come.

I feel grateful for the opportunity to partake in these intimate celebrations, to witness the joining of souls, and to be entrusted with capturing the magic of love. It is through this refined approach, embracing the pursuit of quality and infusing my unique artistic style, that I find my greatest fulfillment in wedding photography.

Embracing the Toughness of Business: A Journey of Resilience and Reflection

As I advance in my career and experience greater success, I can't help but notice how much tougher I've become. The world of business is undoubtedly challenging, and navigating its ups and downs can test one's mettle. Clinching some deals and losing others can be emotionally draining. Moreover, witnessing my competitors secure deals that I had my eyes on is a tough pill to swallow. Even embracing new business opportunities, though exciting, often requires a fierce battle within. And when it all plays out on social media, it adds another layer of complexity to the toughness.

Navigating the Ups and Downs

The journey of success in business is rarely a smooth ride. It involves facing numerous challenges and uncertainties. While securing a successful deal brings an incredible sense of accomplishment, experiencing losses can be disheartening. However, I understand that each deal won or lost offers valuable lessons, shaping me into a more resilient and adaptive professional.

The Sting of Missed Opportunities

Watching my competitors gain deals that I had hoped to secure can be both frustrating and humbling. It's natural to wonder what could have been, but dwelling on missed opportunities does not serve my growth. Instead, I choose to channel that energy into self-improvement, analyzing where I can enhance my approach and strategy for future opportunities.

The Battle of Embracing New Business Ventures

Taking on new business ventures is an exhilarating experience, but it also comes with its fair share of challenges. It demands a tough mentality to tackle uncertainties and risks. Yet, it is precisely in these moments that I find my resolve and determination to push forward.

The Impact of Social Media

Social media plays a significant role in today's business landscape, offering both opportunities and challenges. While it provides valuable insights and connections, it also exposes me to the achievements of others in my field. The constant stream of updates can sometimes add pressure and amplify the toughness of my journey.

Understanding the Value of Real-World Connections

I can see why some business connections prefer to limit their engagement with social media, choosing instead to focus on real-world interactions. Building strong personal connections and nurturing professional relationships in face-to-face settings can offer a sense of authenticity and direct engagement that social media often lacks.

Embracing Growth and Reflection

Amidst all the toughness, I understand the importance of continuous growth and self-reflection. Each experience, whether challenging or triumphant, contributes to my evolution as a business professional. Celebrating successes and learning from setbacks allows me to approach future endeavors with a wiser and more experienced perspective.

In conclusion, the toughness of the business world is an inevitable part of my journey toward success. I embrace the challenges, knowing that they shape me into a more resilient and determined individual. While social media can add complexity to the mix, I recognize the value of genuine connections in the real world. Ultimately, I choose to navigate the toughness with grace, using each experience as a stepping stone toward greater accomplishments and personal growth.

Embracing the Uncharted: My Journey with Experimental Photography

“In the realm of photography, there exist two worlds: the ordinary and the extraordinary. I, as an artist, firmly belong to the latter. Each dawn, a passionate yearning awakens within me, urging me to create and traverse uncharted realms of light. My soul is entwined with aesthetics and the allure of visual beauty.

For some, the label of "photographer" serves as a means to a monetary end, but for me, it is a mantle of artistic dedication. I am an artist who delves into the very essence of shape, form, and light, seeking to unveil the secrets they hold.

If you seek a mere photographer, peruse the realm of my competitors. However, if you crave an artist who breathes life into every frame through the profound study of light, I implore you to reach out and connect with me. Together, we shall embark on a journey through the realm of artistry and creation!”

Ray Jone, Visual Artist

As a photographer, my online galleries showcase a diverse range of subjects - from enticing food captures to captivating portraits. However, amid these well-trodden paths, there exists a concealed realm that holds the key to my creative soul - my experimental photography.

While I openly share my general work, it is my experimental endeavors that stir a deep nerve within me. This hidden treasure trove fuels an insatiable hunger to explore uncharted territories, to dance with light, and to unlock the mysteries of form and aesthetics. It is here that I find liberation from the constraints of tradition, and authenticity flourishes.

Amongst the cherished captures that remain tucked away, one image stands out with mesmerizing allure - a captivating bust adorned with dramatic illumination. This photograph emanates a sense of mystery and emotion, touching my creative core in ways words fail to express. The marble canvas springs to life, whispering untold stories yearning to be revealed.

The sanctuary of experimental photography is my haven, where vulnerability and raw emotions intermingle, and the essence of my artistry truly blossoms. Here, I dare to challenge norms, delving into unexplored territories to craft an intimate dialogue between myself and my creations.

Driven by an unwavering obsession with aesthetics, I transform each frame into a canvas for storytelling. The interplay of light and shadow becomes my language, inviting viewers to step into a world where the familiar intertwines seamlessly with the extraordinary.

The allure of experimental photography lies not only in the final image but also in the process leading to its inception. Each capture bears witness to the intimate dance between my creative spirit and the elements, culminating in the birth of genuine artistry.

While I may choose to keep these precious gems private, their impact on my creative journey is immeasurable. They kindle a fiery inspiration, urging me to pursue authenticity, aesthetic excellence, and the profound ability to weave captivating visual narratives.

In a world brimming with visual abundance, my experimental photography stands as a testament to the spirit of artistic exploration. This hidden realm is where my passion for aesthetics thrives, and the essence of storytelling with photographs finds its purest expression.

As I continue walking this uncharted path, I extend an invitation to fellow artists and enthusiasts. Embrace your experimental spirit, venture into the unexplored, and let your creativity soar. For within these undiscovered territories, the true soul of photography unfurls, and the magic of artistry flourishes in its most authentic form.

Getting The Lighting & Colour Just Right With Interiors & Properties

I’ve written this post because I find it frustrating and annoying seeing interior images shared on social media that are of a poor quality.  They are often posted by property investors and estate agents and interior designers who don’t have an understanding of photography and lighting and colour.  I’m here to educate and help.

The first image was taken using available light only. The colors are washed out, and the windows are blown out, causing a haze and bloom that is very unattractive. Sometimes the owner requests I don’t show the outside space and in that case I will leave the windows blown out.  I use this image as a blend with the flashed image.  This is the main type of image I am seeing being posted on social.  It’s extremely poor and doesn’t do justice to a smart property! It shows inexperience.

The second image was lit solely by flash. It has that flash light look but I take it because flash corrects colors within the room.  Look at the image again.  It may well be a flat flashy image but colours are corrected.  White flash was bounced off the ceiling which neutralises any colour casts from the outside and indoor furnishings.

The third image you can see a correctly exposed and color-corrected living room interior.  I combined the first image for tones and the second image for colour in photoshop which is a common method used by professionals in the property photography industry.

I'm a member of many different property groups on social media, and I see lots of images there and on estate agents' pages that are poorly lit, often using photos like the first image.  It seems estate agents don't understand the importance of showing properties in a pleasing way.  Quite a few seem to think it’s enough to just whip out their phone and do it themselves but they’re not photographers and it unfortunately shows.

As a property photographer, it's essential to gather relevant information from the property owner before starting the photography session. Here are some key questions you should ask:

1. What are the main features of the property? Ask the owner to highlight the key selling points, unique features, and any renovations or upgrades they want to showcase.

2. Are there any specific areas of the property they want to emphasize or avoid? Inquire if there are particular rooms, views, or exterior areas that the owner wants to be the focus of the photos or if there are areas they prefer not to include.

3. What is the target audience for the property? Understanding the potential buyers or renters can help you tailor the photography to suit their preferences and needs.

4. Are there any specific angles or shots they want? Ask if the owner has any specific preferences or ideas for how they want the property to be portrayed in the photos.

5. Will the property be staged or cleaned before the shoot? Ensure that the property is presented in the best possible condition for photography. Discuss staging or cleaning arrangements with the owner.

6. Are there any time restrictions for the shoot? Check if there are specific time frames or days that work best for the property owner, especially if they need to prepare the property or coordinate other activities.

7. Is there anything in the property that should not be photographed? Some owners may have personal belongings or sensitive items they prefer not to include in the photos.

8. Will there be access to all areas of the property during the shoot? Confirm that you will have access to all the rooms and spaces needed for the photography session.

9. How will the photos be used? Discuss the usage rights and permissions for the photos, especially if they will be used for advertising, listings, or promotional purposes.

10. What is the deadline for delivering the final images? Establish a timeline for delivering the edited photos to meet the owner's needs.

By asking these questions, you'll ensure that you have a clear understanding of the owner's expectations and preferences, allowing you to capture the property in the best possible way and provide a satisfying photography experience for the property owner.

I often work with a home stager, Judith Todd owner of https://homestyle4u.com who stylises properties before I photograph them.

Food Photography Tips: Lighting

As a professional food photographer, I cannot stress enough how important lighting is when it comes to capturing beautiful and enticing food photos. If you're using available indoor lighting to photograph food, you're setting yourself up for disappointment. The lighting in most indoor spaces is not controlled and comes from all directions, which can lead to unappetizing and unattractive photos. In fact, using indoor lighting can often taint the colors of the food, resulting in a lackluster final image.

I've seen so many food businesses try to take their own photos using the latest mobile phones and indoor lighting, and the results are almost always disappointing. These photos look unappetizing, and they're a major turn-off for potential customers. The truth is, indoor lighting is often designed to make a room look attractive, not to photograph food. If you want to capture mouthwatering photos of your dishes, you need to take control of the lighting.

One of the best ways to do this is by using artificial lighting. I use a combination of softbox lights, ring lights, and other types of lighting to create the perfect environment for each shot. By using these tools, I can adjust the light to create the perfect balance of shadows and highlights, and I can manipulate the light to highlight certain aspects of the dish. This allows me to create a controlled environment that brings out the best in the food, resulting in stunning and appetizing photos.

In summary, if you want to capture beautiful and enticing photos of your food, you need to invest in proper lighting equipment. Using available indoor lighting is a recipe for disappointment, and it can result in unappetizing and unattractive photos. Instead, take control of the lighting and bring out the best in your dishes. Your customers will thank you for it!

Your Investment In Me

Here are 20 reasons why you should invest in me and my photography business:-

1. I bring a unique perspective to commercial photography, drawing inspiration from my background in fine art and my passion for capturing the beauty of food, hospitality, branding, and interiors.

2. My approach is highly collaborative, working closely with clients to understand their vision and bring it to life through stunning and compelling imagery.

3. With years of experience in the industry, I have a deep understanding of the needs and expectations of clients in the food, hospitality, branding, and interiors space, allowing me to deliver exceptional results every time.

4. I have a keen eye for detail, capturing the small nuances that make a big difference in the final product, whether it's the texture of a dish or the intricate design of a hotel lobby.

5. I am passionate about storytelling through photography, creating images that not only look beautiful but also communicate a message and tell a story.

6. My background in fine art gives me a unique perspective on composition, lighting, and color, allowing me to create images that are not only aesthetically pleasing but also emotionally resonant.

7. I am dedicated to staying up-to-date with the latest trends and techniques in the industry, ensuring that my work is always fresh, innovative, and relevant.

8. I understand the importance of branding and how imagery plays a crucial role in communicating brand values and messaging to customers.

9. I have a deep appreciation for the art of food and drink, and I am passionate about capturing the beauty and intricacy of these subjects in my photography.

10. I have a keen understanding of the unique challenges of photographing in the hospitality industry, from working with tight schedules to capturing the right ambiance in a hotel or restaurant.

11. I am committed to delivering exceptional customer service, always going above and beyond to ensure my clients are happy with the final product.

12. I have a strong network of contacts in the industry, including chefs, restaurateurs, and hoteliers, allowing me to provide valuable insight and connections to my clients.

13. I am dedicated to using the latest technology and equipment to ensure that my work is of the highest quality and meets the demanding standards of the industry.

14. I am passionate about supporting local businesses and using my photography to help them succeed and grow.

15. I am committed to sustainability and ethical business practices, minimizing waste and always striving to reduce my environmental impact.

16. I have a deep understanding of the power of visual storytelling and how it can be used to create emotional connections with customers.

17. I am passionate about capturing the unique personality and character of each brand, creating images that reflect their values and messaging.

18. I am dedicated to delivering results that exceed expectations, always striving to push the boundaries of what is possible in commercial photography.

19. I am committed to ongoing learning and personal growth, always seeking out new techniques and approaches to improve my craft.

20. I am passionate about creating imagery that inspires, delights, and captivates viewers, using my unique art influences to set me apart from my competitors and deliver exceptional results to my clients.

Raymond Jones Images

Nan’s Summer Trifle

As a food and product photographer, I'm always on the lookout for new and creative ideas to incorporate into my work. In the past, I relied heavily on platforms like Pinterest to help me generate ideas before diving into the process of editing and post-production. However, ever since I discovered Midjourney, my workflow has completely changed.

One of my recent projects involved creating a medieval-style trifle with dramatic lighting, a shallow depth of field, and candles. I wasn't quite sure where to start, so I turned to Midjourney for inspiration. I simply typed in my desired keywords and within seconds, I was presented with a range of stunning images that perfectly captured the aesthetic I was going for.

The top two images and bottom left image caught my eye and helped me to visualize the direction I wanted to take with my own photo shoot. I was particularly drawn to the use of lighting and the way the candles created a warm, inviting atmosphere. Armed with this inspiration, I set to work creating my own version of this medieval trifle.

While the bottom right image was ultimately my own creation, it was heavily influenced by the ideas and inspiration I gleaned from Midjourney. It's amazing how a simple search can lead to such a wealth of creative ideas and possibilities. And while I know AI isn't perfect, what matters most to me is that it's given me a powerful starting point for my work.

I'm grateful and excited for the role AI has played in changing my workflow and helping me to achieve my creative vision. I look forward to continuing to use tools like Midjourney to push the boundaries of what's possible in my work as a photographer.

#inspired #commercial #photography

Food Photography Tips

Here are some tips on food photography based on my experience as a photographer:

1. Lighting is key: Good lighting is essential for any type of photography, but it's especially important for food photography. I prefer natural light, and I try to shoot near a window during the daytime. If you're shooting indoors, you can use artificial lights such as a softbox or umbrella to create a similar effect.

2. Use a tripod: A tripod is a must-have for food photography. It will help you keep your camera steady and ensure that your photos are sharp and in focus. It also gives you the flexibility to adjust your composition without having to worry about holding the camera steady.

3. Pay attention to composition: Composition is an important aspect of food photography. I like to think about the rule of thirds, and I try to create a balanced composition that draws the viewer's eye to the main subject of the photo.

4. Play with depth of field: Depth of field can be used to create a sense of depth and focus on the main subject of the photo. I often use a shallow depth of field to blur the background and make the food stand out.

5. Experiment with props: Props can add interest and texture to your food photos. I like to use simple props such as wooden boards, linen napkins, and cutlery.

6. Don't be afraid to edit: Editing can be used to enhance the colors and overall look of your photos. I like to use Lightroom or Photoshop to make adjustments such as adjusting the exposure, white balance, and saturation.

7. Practice, practice, practice: Like any skill, food photography takes practice. Don't be afraid to experiment and try new things. The more you practice, the better you'll become.

#food #photography #tips

We Are Becoming Celebrities In Our Own Right

I've always been fascinated with the idea of celebrity culture. Growing up, I was always drawn to the famous people on my TV screen or in magazines. But with the rise of social media, I've noticed a shift in the way we view and interact with celebrities. Now, it seems like we all have the potential to become mini-celebrities in our own right.

As someone who works in the business world, I've found that many of the people I look up to and admire are those who have made a name for themselves on social media platforms like LinkedIn. I've connected with numerous business leaders online, and have been able to learn from their insights and experiences.

Recently, I had the opportunity to meet one of these business leaders in person. It was a surreal experience, as I felt like I already knew so much about him from following his posts and updates on LinkedIn. But meeting him face-to-face allowed me to see the person behind the profile, and to gain an even deeper understanding of his perspective and approach to business.

As I reflect on this, it strikes me that social media has truly changed the way we view and interact with celebrities. It's no longer just about the famous people on our screens, but about the individuals in our own communities who are making a difference and inspiring us to be our best selves. And in a way, that's even more exciting and empowering than the traditional celebrity culture of the past.